Mobile Analytics: A Visual Adaptation of Occam’s Razor

Avinash Kaushik is a very popular web analyst and author of the blog “Occam’s Razor” – a compendium of perspectives, tips and tricks about the crucial process of web analytics. When developing a website, one has to make sure that it’s useful, or else it just wastes company (or personal) time and resource. Equally important is the process of mobile analytics, since most digital traffic now is from smartphones and tablets.

I’ve compiled Kaushik’s recommendations for mobile analytics (see into a helpful infographic.

Take a look for yourself:


NOTE: all information, as well as the media consumption chart, is from Avinash Kaushik. The graphics are default piktochart features.


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