Mobile Analytics: A Visual Adaptation of Occam’s Razor

Avinash Kaushik is a very popular web analyst and author of the blog “Occam’s Razor” – a compendium of perspectives, tips and tricks about the crucial process of web analytics. When developing a website, one has to make sure that it’s useful, or else it just wastes company (or personal) time and resource. Equally important is the process of mobile analytics, since most digital traffic now is from smartphones and tablets.

I’ve compiled Kaushik’s recommendations for mobile analytics (see http://www.kaushik.net/avinash/mobile-site-app-analytics-reports-metrics-how-to/) into a helpful infographic.

Take a look for yourself: https://magic.piktochart.com/output/3608077-mobile-analytics

 

NOTE: all information, as well as the media consumption chart, is from Avinash Kaushik. The graphics are default piktochart features.

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Codecademy: Teaching Me Some CSS

This week’s coding assignment was a piece of cake! Since I have some (fragmented) experience with HTML, but haven’t done CSS (Cascading Style Sheets) before, I decided to give it a try. Codecademy’s website has a great user interface and simple but not condescending instructions. After my CSS course, here’s the code I wound up with:

HTML code: the structure of the webpage

HTML code: the structure of the webpage

CSS code: describes the style of the HTML

CSS code: describes the style of the HTML

As a way to quantify success, Codecademy makes use of small “badges”. They’re easy to earn in bulk just by completing the assignments. Here’s what i got for the above lesson and project:

7 Badges from my CSS course

7 Badges from my CSS course

Conclusions: while it was slow going, I enjoyed my foray into the land of HTML. I might look into coding again in the future, and it will likely prove useful, but I probably won’t make coding the next Facebook my main aspiration in life.

Beware the Malware! New PSA with Sydney Wong

As a public service announcement (PSA) about the dangers of Malware and some tips for your protection, Sydney Wong and I made a short video, using free-to-use content from the web and some of our own creations. Check it out here: 

Sources list:

Brian Senic. (n.d.). “Checking emails – scrolling through hundreds of emails”. Shutterstock license: http://www.shutterstock.com/video/license/standard/current/. Altered: cut. Retrieved from: http://www.shutterstock.com/video/clip-4929320-stock-footage-checking-emails-scrolling-through-hundreds-of-emails.html?src=rel/3739535:9/gg

Kārlis Dambrāns. (September 27, 2013). “Macbook Pro 15 Retina” [image]. Under Creative Commons license, free to share and adapt. Altered : background removed, layers added, vignette added. Retrieved from (shortened url): http://goo.gl/5Jv6FI

LIFEOFVIDS. (October 2014). “Keyboarding Side View”. Under Creative Commons license, free to share and adapt. Altered: cut. Retrieved from: http://vimeo.com/108425305

r. nial bradshaw. (August 3, 2013). “hand-shower-glass-women.jpeg” [image]. Under Creative Commons license, free to share and adapt. Altered: made translucent, warped, layers added. Retrieved from (shortened url): http://goo.gl/ECuQYO

Tawheed Manzoor. (March 3, 2008). “key to the open door” [image]. Under Creative Commons license, free to share and adapt. Unaltered; used in video. Retrieved from: https://www.flickr.com/photos/tawheedmanzoor/2309847575/

TechyTutorials. (Jun 25, 2012). “Loading Progress Bar Intro/Effect – Free Download (Sony Vegas Pro 11/12 Template + Video File)”. Used with Author Permission: free to use video, not audio, for personal or commercial use, but cannot re-distribute solely for money. Altered: cut. Retrieved from: https://www.youtube.com/watch?v=X3kqx10A9Hc

Blank Youtube page made by Meaghan Hutchison; computer ghost video made by Meaghan Hutchison. Keyboard clack, door closing, background music all iMovie defaults.

Kitchen Buddy: My New App!

Kitchen Buddy Mobile Icon

Kitchen Buddy Mobile Icon

Yes, folks, it’s KITCHEN BUDDY, your personal helper in the kitchen, right on your mobile device! Important information like cooking times, cooking methods, and flavour combinations, all at your fingertips. It’s FREE, and comes with three free recipes, two of which are my family favorites. For a paltry sum, additional sets of recipes could be purchased through the app store. Download now!

Well, not really. It’s only a simulation. But it’s a full-fledged simulation, looking just like it would appear on the screen of your mobile device! Check it out here: http://apps.appypie.com/marketplace/iphone-android/kitchen-buddy

As a side note, regrettably, the Appy Pie engine I created the app on thought my icon was too big, and you can’t see it in the thumbnail. Sorry about that.

Reference list disclaimers: Icon and background are self-made in Photoshop CS6. All other images are found on Flickr and are Creative-Commons licensed. Scrambled eggs recipe is from personal knowledge – while I certainly learned it somewhere, it was a long time ago and I can’t remember where. The Macaroni hot-pot is a favorite of my dad’s, and I’m sure he found it somewhere, too, but we’ve been making it so long, that source has been lost. Other cooking knowledge mostly obtained through watching the Food Network show, “Good Eats”, now off the air. Specific episodes are not cited, as I absorbed the knowledge and accepted it as general, though I have cited the show itself in the references. Additionally, I used Google’s URL shortening tool (https://goo.gl/) to shorten the Flickr URLs so my references page wasn’t as long as the human genome sequence.

References:

Apiaceae. (5 October 2014). Retrieved November 2, 2014 from Wikipedia, the free encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/Apiaceae

Carle, M., & Carle, J. (2004). Teens cook: How to cook what you want to eat. New York: Ten Speed Press.

Category: Cooking techniques. (22 October 2014). I Retrieved November 2, 2014 from Wikipedia, the free encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/Category:Cooking_techniques

Government of Canada. (Oct 2, 2014). Safe internal cooking temperatures. In Food and Nutrition (Food safety). Retrieved from http://healthycanadians.gc.ca/eating-nutrition/safety-salubrite/cook-temperatures-cuisson-eng.php

Mirepoix (cuisine). (20 September 2014). Retrieved November 2, 2014 from Wikipedia, the free encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/Mirepoix_(cuisine)#Italian_Soffritto

Poaching (cooking). (15 September 2014). Retrieved November 3, 2014 from Wikipedia, the free encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/Poaching_(cooking)

Popoff, D., & Brown, D. (Producers). (2000-2010). Good Eats [Television series]. New York City, NY: Food Network.

Shao Z. (July 1, 2014). Chinese Aromatics 101: The Mild and Aromatic Ginger, Scallion, and Garlic Flavor Base [web log entry]. Retrieved from http://www.seriouseats.com/2014/07/chinese-aromatics-101-mild-ginger-scallion-garlic.html

Image References

Aaron Stidwell. (November 7, 2009). “fry it up in a pan” [image]. Under Creative Commons license, free to share and adapt. Retrieved from (shortened link) http://goo.gl/MEe07n

Casey Fleser. (March 27, 2009). “Eleven Herbs &Spices (86/365)” [image]. Under Creative Commons license, free to share and adapt. Retrieved from https://www.flickr.com/photos/somegeekintn/3397198946/

Edkohler. (September 25, 2008). “Food Thermometer” [image]. Under Creative Commons license, free to share and adapt. Retrieved from (shortened link) http://goo.gl/esmrA1

Elizabeth McClay. (April 25, 2010). “Pepper, Salt” [image]. Under Creative Commons license, free to share and adapt. Retrieved from (shortened link) http://goo.gl/XNq6O2

Joy. (June 11, 2010). “Mirepoix ingredients plus garlic” [image]. Under Creative Commons license, free to share and adapt. Retrieved from (shortened link) http://goo.gl/hARjSZ

Larry & Teddy Page. (April 3, 2010). “Lunch 4/3/2010” [image]. Under Creative Commons license, free to share and adapt. Retrieved from (shortened link) http://goo.gl/4pgcqo

Miran Rijavec. (January 28, 2011). “Steam cooking witlof (Belgian endive).//Deutscher Chicorée”  [image]. Under Creative Commons license, free to share and adapt. Retrieved from (shortened link) http://goo.gl/HqPQho

Shamaasa. (February 21, 2013). “Macaroni pasta” [image]. Under Creative Commons licence, free to share and adapt. Credit to: http://www.pdpics.com/. Retrieved from https://www.flickr.com/photos/67003333@N02/8517018491/

Steven Depolo. (June 21, 2009). “Sausage and Egg Casserole – Father’s Day Food 6-21-09 4” [image]. Flickr. Under Creative Commons licence, free to share and adapt. Retrieved from (shortened link) http://goo.gl/C755kq